ANTA Cooperates with The Economist to Publish China Sports Market Research Report

“Functionalization, Differentiation, Premiumization” Are Key to Success in Sportswear Industry

HONG KONG, Jan. 12, 2017 /PRNewswire/ — ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear brand in China, is pleased to announce the publication of the research report China gets its game on: The emerging power of China’s sports and fitness industry (the “report”), which was sponsored by ANTA Sports and written by the Economist Corporate Network (“ECN”). This publication marks the first time a sportswear company has come together with an authoritative international economic and financial media outlet, The Economist, and its ECN division to research the scale and potential of the sports and fitness industry in China.

Over 80 senior executives from leading companies, the investment community and media outlets attended the presentation and panel discussion. Aside from Rob Koepp, Director at ECN, who discussed the findings of the report, other panelists included Erick Haskell, Managing Director, Greater China at Under Armour; Justin Downes, President at IMG Ski Resort Management; and James Zheng, Executive Director at ANTA Sports and Brand President of ANTA, who shared their views on the report, and discussed the prospects and opportunities in China’s sports and fitness industry.

James Zheng, Executive Director at ANTA Sports and Brand President of ANTA, said, “This independent research, along with the report’s discussion with senior management and experts in the industry, will help policymakers, industry players, sports lovers and the public gain more detailed understanding of the latest developments in China’s sports market from a macro perspective, as well as revealing the market’s future landscape and opportunities. It is our hope that the report will generate more interest in China’s sports market and initiate discussions on its development.”

New opportunities:

The future landscape:

James Zheng continued, “Going forward, ANTA will continue to execute its ‘Single-focus’, ‘Multi-brand’, and ‘Omni channel’ strategy, and utilize online and offline sales channels in order to cover all market segments, from mass to high-end consumers. We will further improve the consumer experience and improve the innovation, functionality, design and quality of our products according to the general shift towards premiumization in the market. This will trigger the growth potential of the Group’s brands and increase market share.”

Please refer to the URL below for the full report: 
https://www.corporatenetwork.com/media/1635/ecn-china-gets-its-game-on-201701.pdf

About ANTA Sports Products Limited

Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear management enterprise in China. For many years, we are principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market. Our professional sportswear includes sports shoes, apparel and accessories. In recent years, we started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market with a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, Descente and NBA, seizing every opportunity arose in all important retail channels as a result of the successful Omni-channel strategy to unlock the potential of mass and high-end markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, professional store image and high quality, value-for-money merchandise, we strive to reinforce the image of our brands and the level of brand association in the minds of our customers. Our goal is to become the nation’s top sportswear management enterprise with the best brand reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run.

WeChat: antatiyu_20070710
Twitter: @AntaInsight
YouTube Channel: ANTA Insight

For further information, please contact:

ANTA Sports Products Limited
Investor Relations Department
Tel: +852-2116-1660
Fax: +852-2116-1590
Email: ir@anta.com.hk 
URL: http://ir.anta.com

Citigate Dewe Rogerson
Joe Pan/ Samuel Xiao
Tel: +852-3103-0110 / +852-3103-0128
Email: antasports@citigate.com.hk

SOURCE ANTA Sports Products Limited